Transcreation services
If you are taking your marketing message to a global audience, think transcreation, not just a word-for-word translation. Here’s why:
- With translation, you’re only concerned about a faithful or accurate adaptation of your text. You’re basically saying the same thing in a new language.
- With transcreation, the objective is to get the same reaction to your message from readers in another language. This requires creativity and originality, to ensure that your message resonates with your audience in the way it was intended.
LTC professionals have the unique skills to make transcreation projects effective and successful. The benefit of this approach is that it is fast, since the translation and adaptation happen in one step.
LTC Transcreation Facts:
- Transcreation by LTC employs translators with superior subject knowledge combined with cultural experience
- The result: Your message gets the intended reaction from your new audience
- Transcreation saves time and cost when marketing campaigns are repurposed for international use
- LTC is your one-stop shop for on-target transcreation services
Read more about how transcreation expands business communication
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Heard about CI?
LTC is a leader in Collaborative Innovation (CI). We are the only language company to deliver innovative, added value and practical solutions developed through CI.
